Check out this video from OpenAI that’s 4 weeks old now—practically ancient in the fast-paced world of genAI creativity. It's both terrifying and charming that this was all generated by software.
And have you seen Adobe’s latest Photoshop update? It's not just about making designers faster anymore; now, anyone with a vision can directly create their masterpiece with unprecedented control over the output.
Still, the challenge remains in crafting the perfect prompt to produce your envisioned outcome—a burden that may soon lighten.
Adobe also unveiled their newupscaling tool, validating every sci-fi police drama where the tech genius zooms endlessly to identify a subject. And don't sleep on Meta’s neural wristband controller unveiled this week—it might just be a smarter choice than letting Elon plant a chip in your brain!
While these advancements are thrilling, they aren’t yet in the hands of everyday users, and getting GenAI into the workplace has its hurdles. I recently saw a Sharknado in a pitch deck—all genAI images—and yet the creative lead fretted over the time needed for updates. Reader, those updates will take seconds.
There's a growing gap in the creative sector: business leaders sense that “something is afoot” and rush to tell their teams to engage with it, while those actually using these tools daily are streamlining their creative processes significantly.
Here’s a thought:More business leaders should experiment directly with these tools. Creative teams need to embrace the technology, share their time savings, and lean into better, more creative work within the same budgets. Creative leads should pivot to being conductors, orchestrating teams that dazzle clients with enhanced outputs.
Some creatives (hi) have been using genAI tools for well over a year now, becoming adept at spotting low-quality genAI and sloppy edits from a mile away. Staying ahead today means embracing these changes, not just quietly adapting to them.
As we look forward, the blend of software and hardware advancements will eventually converge, making today’s marvels tomorrow’s tools. We're facing a revolution in how we create and consume media. The question isn't if we'll adapt to these changes but how creatively we'll embrace them.