Hi!!
It’s been a busy week in AI, creation, and marketing, so I thought I’d share some open tabs.
AI
AI will hit the labor market like a ‘tsunami’
Klarna is using ChatGPT to draft legal contracts
OpenAI
OpenAI chief scientist Ilya Sutskever is officially leaving (surprising exactly no one)
OpenAI Launches Voice Assistant Inspired by Hollywood Vision of AI (no one seems to remember how sad this movie was??)
So, it might seem that naming your new model GPT-4o (where some fonts make the “O” look like a “0” and therefore “40”) is a dumb branding mistake; let’s consider that Google is over there introducing whole new words to this world where people cannot keep up. And they want to listen to your phones...
Google
Project IDX, Google’s next-gen IDE, is now in open beta (save you a click - this is for developers)
Google is redesigning its search engine — and it’s AI all the way down (seo tears)
Google announces new scam detection tools that provide real-time alerts during phone calls (because they weren't already listening to users' calls!)
And for my creatives, a shot:
Veo, Google’s Sora competitor, is hyped by Donald Glover
And a chaser:
Google CEO Pichai says the company will ‘sort it out’ if OpenAI misused YouTube for AI training
Marketing + Creators
TikTok
Some creators are suing the US over the potential ban
Meta
Meta Is Shutting Down Workplace, Its Collaborative Work Tool The only people I knew who used this worked at Meta, and it makes me wonder how they’ll communicate! Jk, I bet they don’t shut it down for themselves.
RFK Jr and super PAC sue Meta, claiming election interference And here I am still trying to convince political teams to run ads shorter than 60s, lol
Apple
Apple’s PR team went into overdrive to flood the web with positive stories after their ad upset pretty much everyone.
There's a lot, Reader.
Of all of that, I recommend trying ChatGPT’s current audio feature before the new one hits your account. I have found the current version quite compelling, so establish a baseline and let me know if you think this new one is an upgrade!
Thanks for your notes about the roses—so far, they’ve survived. Virginia has gotten a ton of rain the past few weeks, so I think that’s helping.
Have a great rest of your week!
Cheers,
Elizabeth
p.s. We’ve got about a month left in this wave. Is there something you have seen that you’d like me to share? Something you want me to look into for you?